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Tracking like it's 1999

In one of my previous posts from about a year ago, I wrote about the need for better mobile tracking to improve measurement capability. Unfortunately a year later, the industry has still not come very...

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Why are tracking and targeting in mobile so different from online?

Tracking in mobile requires some clever workarounds. One of the biggest misconceptions in mobile advertising is around the question of whether it’s possible to target and track users the exact same...

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Mobile is as Mobile Does

When you think about mobile, what are some of the things that come to mind? Fast, personal, ready, fun and connected are a few terms that come up. People think about mobile much differently than they...

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